Oh, hello there.
My name is Caroline, and I’m a pop-culture-obsessed storyteller with a passion for brand design and creative strategy.
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I always like to add a touch of whimsy and wonder to my work, and if you love little details and big dreams, we might just be soulmates.
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Here, you'll be able to view my work, learn more about my many obsessions, and see if Carolines really are that Sweet.
*bum bum bum*
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Branding is my bread and butter
Whether I’m designing a logo or planning a social media campaign, staying “on brand” is at the forefront of my approach.
Every brand has a unique and compelling narrative to share, and I love weaving those stories together by blending the principles of great visual design with the human connections crafted by public relations.
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Click the logo below to see the story behind my brand.
My Skillset
In my time as a Public Relations and Graphic Design major in the Hussman School of Journalism and Media, I refined my skills in the following areas:
Public Relations
Creative Strategy
Event Planning
Copywriting
Video Production
Social Media Planning
